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Six Reasons Your Website Will Fail

Web Sites - Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs...

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Email Marketing Industry Census 2013

The seventh annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted,...

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Winning With Demand Generation & Marketing Automation

Most companies don’t get value out of marketing automation. One way to win, though, is to  get started on the best foot possible.See it on Scoop.it, via Content Marketing Management Systems

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Content Marketing Now a $44 Billion Industry

Content marketing is now a nearly $44 billion industry. The exact amount ($43.9 billion) represents a 9.2 percent...See it on Scoop.it, via Content Marketing Management Systems

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3 Common Mistakes to Avoid with Your Social Media Marketing | Jeffbullas's Blog

Social media marketing is often seen as the quick fix for marketing your struggling business.The truth.Judi Cousineau's insight:Louise makes three great points in this posting. It is important to...

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No, Content Will Not Kill Advertising

Marketers have caught a serious case of tunnel vision and are looking at a broad spectrum of marketing and sales activity through the wrong lens. It is a rant that has been brewing, I'd love to...

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Is Your Email Subject Line Creative... or Deceptive?

Email Marketing - So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?Judi Cousineau's insight:If you are writing a...

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Twitter\'s New Keyword Targeting System \'Vital\' Tool for Marketers

Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants believe the new tool will be \'vital\' for the...

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MediaPost Publications What Is Your Biggest Marketing Spend? 04/18/2013

What Is Your Biggest Marketing Spend? - 04/18/2013Judi Cousineau's insight:If you use a Marketing Automation platform, many of them allow you to tie costs to your campaigns including your content. It...

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Before Big Data Comes Big Content | Fast Company | Business + Innovation

Big data is all the ragebut instead marketers should be thinking about big content.See it on Scoop.it, via Content Marketing Management Systems

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The Women of Social Media: Digital Influencer Study [Infographic]

Social Media - Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the ...Judi...

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Pinterest Best Practice Tips for Brands

Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest statistics, best practices, and some tactical strategies for one of...

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Does marketing science mean you can predict the future? - Chief Marketing...

If I were a marketer psychologist — that is, a therapist to marketing teams, for which I'm sure there's a market — I could imagine making a fine living by asking open-ended questions, such as "What...

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Social Email Integration: Sony Electronics nets 3,000 clickthroughs from...

Email and social media both have an important part to play in the conversation between company and consumer, and should be strategically, operationally and tactically aligned.Judi Cousineau's...

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How to Get Over the One Hurdle Keeping You From Creating Awesome Content

How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create dynamite content. Spend more time up front brainstorming...

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Big Data: What It Is, Why It's Important [Infographic]

Market Research - The term Big Data keeps getting bandied about in business, but what does it mean exactly? And what makes data big? The following infographic by Wipro defines Big Data and ...Judi...

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Why You Should Create Content With a Hook

If you're going to create valuable content for your target audience, you'll need a hook to show why it's unique. Take a look at this example of a content marketing hook that helped an obscure...

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The B2B Lead Generation Manifesto [Infographic] - Unbounce

5 principles that should be obeyed by every B2B marketing company trying to generate and nurture leads for their business or clients.Judi Cousineau's insight:If Content is King, then Lead Nurturing...

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Web CMS Trends in 2013: Multi-Touch, Cloud, Social CRM

As another year closes and a new year rises, it is time to make my annual predictions for the web content management industry in 2013.See it on Scoop.it, via Content Marketing Management Systems

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5 ways to make stats in content marketing more credible - Chief Marketing...

As marketers, we want to be better consumers of data. Presented with data and its analysis, we want to be able to judge its accuracy and relevance to our decision making.Judi Cousineau's insight:This...

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